Teaching

TEACHING

TEACHING

Executive Fellow at Harvard Business School

Changing consumer behaviors has redefined what it means to be direct to consumer (“DTC”). What once began online as a distribution and disintermediation strategy has since evolved into a multifaceted category for the modern day brand. Now, legacy DTC businesses are being forced to challenge the status quo and to move beyond online channels to meet modern day customers where they are in unique and convenient ways.

Moving Beyond DTC serves as a launch pad for passionate, resilient MBAs that are eager to design, incubate and invest in DTC businesses through their multiple forms and iterations.

Len Schlesinger, of Harvard Business School, and Matt Higgins, of RSE Ventures, along with a line up of prominent guests, deliver real world perspectives that will enable and empower students to build, operate and scale successful DTC businesses in the future.

Executive Fellow at Harvard Business School

Changing consumer behaviors has redefined what it means to be direct to consumer (“DTC”). What once began online as a distribution and disintermediation strategy, has since evolved into a multifaceted category for the modern day brand. Now, legacy DTC businesses are being forced to challenge the status quo and to move beyond online channels, in order to meet modern day customers where they are in unique and convenient ways.

Moving Beyond DTC will serve as a launch pad for passionate and resilient MBAs that are eager to design, incubate and invest in DTC businesses through their multiple forms and iterations.

Len Schlesinger, of Harvard Business School, and Matt Higgins, of RSE Ventures, along with a line up of guests, will focus on delivering real world perspectives that will enable and empower students to build, operate and scale successful DTC businesses in the future.

@harvardhbs + @mhiggins