Matt Higgins on Reinventing Your Business

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The most important question an entrepreneur can ask today: “If I were starting my business today, what business would I build?” Matt Higgins joins Entrepreneur Magazine Editor In Chief Jason Feifer in the PodMAX Global keynote to discuss how to reinvent your business — and yourself — during the coronavirus pandemic.


  • Consumer behavior is changing. E-commerce is no longer an option; it’s a necessity.
  • We have a fundamental responsibility to be optimists right now. Look for opportunities based on what has changed.
  • To persist is to prevail. You have to have faith that you will iterate to take your business to a better place.
  • Self-awareness is the single greatest thing entirely within our own control. Learn to cultivate it.
  • “Remember thou art human and not divine.” Not everything is going to go your way. That is OK. Imagine if the one thing we are afraid of actually turned out to be the best thing for us.
  • Great leaders must embrace vulnerability. Authenticity will make you more successful.

Watch the full interview here or listen to the podcast on iTunes or

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